Warm Weather and Great Tits
mark at robertstech.com
Wed Oct 21 17:01:35 EDT 2009
Doug Brewer wrote:
>John Francis wrote:
>> On Wed, Oct 21, 2009 at 04:18:42PM -0400, paul stenquist wrote:
>>> On Oct 21, 2009, at 2:26 PM, Bob W wrote:
>>>> I reckon the BBC sub-editor enjoyed writing the headline.
>>> Yep. And I'm surprised it was published.
>> So am I.
>> Not because I suspect the BBC of prurience - by British standards
>> the word "tit" doesn't even raise an eyebrow.
>> But by now the name of the game is eyeballs. Almost all news
>> outlets with a web presence have a person whose job title is
>> something like "search engine optimiser". The goal is to make
>> sure that when somebody enters a web search, your page shows
>> up in the list (and shows up as early as possible).
>> That means you should avoid words in titles and headlines
>> that may fall foul of any filters. A list of such words
>> would most definitely include "tit".
>> Unfortunately this also means that you should avoid attempts
>> to be witty, avoid using most nicknames, etc., etc. your
>> headline should say "Elvis is dead", not "The King has passed".
>what? Elvis is dead?
Yep. He had a heart attack when he saw a BBC headline with "Tits" in
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