Warm Weather and Great Tits
doug at alphoto.com
Wed Oct 21 16:54:07 EDT 2009
John Francis wrote:
> On Wed, Oct 21, 2009 at 04:18:42PM -0400, paul stenquist wrote:
>> On Oct 21, 2009, at 2:26 PM, Bob W wrote:
>>> I reckon the BBC sub-editor enjoyed writing the headline.
>> Yep. And I'm surprised it was published.
> So am I.
> Not because I suspect the BBC of prurience - by British standards
> the word "tit" doesn't even raise an eyebrow.
> But by now the name of the game is eyeballs. Almost all news
> outlets with a web presence have a person whose job title is
> something like "search engine optimiser". The goal is to make
> sure that when somebody enters a web search, your page shows
> up in the list (and shows up as early as possible).
> That means you should avoid words in titles and headlines
> that may fall foul of any filters. A list of such words
> would most definitely include "tit".
> Unfortunately this also means that you should avoid attempts
> to be witty, avoid using most nicknames, etc., etc. your
> headline should say "Elvis is dead", not "The King has passed".
what? Elvis is dead?
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