New Pentax Ad

[Joseph Tainter]

Over at Ned Bunnell's web site:

http://nedbunnell.blogspot.com/2008/03/new-k-ad.html


Here's a comment I posted on it at dpreview:

"Well done. The contrast draws the eyes to the cameras, but the spilling 
liquid then draws the view to the martini.The martini associates Pentax 
DSLRs with a carefree, upper-income lifestyle. The message: "Buy one of 
these cameras and you'll be associated with the socioeconomic class that 
spills martinis on costly gear."

"Perhaps the best ad I've seen for Pentax."

Joe